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First 90 days for a B2B CMO
In this guide, I’m going to share with you 11 steps to take in the first 90 days of your cadence if you join a B2B company with a high ACV product as a new CMO. Let’s review the steps one by one. 11...
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Copywriting: Level up your SEO and Content Marketing
What is SEO copywriting?SEO copywriting refers to the combination of SEO and copywriting techniques. SEO copywriting basically combines the best of both worlds: It is all about creating content that...
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B2B Marketing for Technology Companies
Chapter 1 What is B2B Marketing for Technology CompaniesUnderstand How Business Marketing Can Help You Chapter Overview B2B Marketing is essential for any technology company to realize growth strategy....
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15 B2B Marketing Case Studies
B2B marketing case study overviewJust click to navigate to one of these B2B case study examples: Creative Social Media Campaign Boosts SalesSocial-media campaigns should sometimes be more creative than...
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B2B Website Development Cost in 2023
B2B Website Development Cost RangeThe B2B website development cost lie between 10,000€ and 300,000€, depending on the number of pages and languages. Here are some more specific price ranges. Cost...
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Gated Content vs Non Gated Content
What is Gated Content and Ungated Content?Before we start the discussion, I’d like to clarify the two terms: Gated content refers to content locked “behind a paywall” or barrier, i.e., it can only be...
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B2B Sales
Chapter 1 What is B2B Sales?Learn how Sales works in a Business Market .reading-box-container-3 .element-bottomshadow:before,.reading-box-container-3 .element-bottomshadow:after{opacity:0.50;} B2B...
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Samson AG Use Case
Chapter 1 Creating a Stage for the Communication of Energy TransitionThe beginning of our LinkedIn initiative with Samson AG was marked by the clear call, “We need a real stage for all the topics...
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Gira Use Case
About Gira At Gira, everything is about switches. They are the smart home pioneer from Radevormwald. Gira Giersiepen GmbH & Co. KG is one of the leading full-service providers of intelligent system...
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B2B Marketing Executive
Chapter 1 What is a B2B Marketing Executive Understand the Definition of a B2B Chief Marketing Officer A B2B marketing executive or Chief Marketing Officer (CMO) is an executive at the C-suite level....
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B2B Marketing Manager
Chapter 1 What is a B2B Marketing Manager?Definition and Business Marketing Team Structure Chapter Overview What is a B2B Marketing Manager?Roles and Responsibilities of a B2B Marketing ManagerHow to...
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Fractional CMO
Chapter 1 What is a Fractional CMO A Definition and What Fractional CMO Means Imagine having an experienced marketing expert leading your team, providing strategic guidance, and making important...
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B2B vs B2C
Chapter 1 B2B vs B2CBusiness vs. Consumer Markets Chapter Overview B2B vs B2CB2B and B2C Compared [Infographic]B2B Markets and CustomersB2C Markets and CustomersFurther B2B vs B2C...
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